Eminem's back like he never left

I heard this song on the radio the other day and didn’t really get it but then I saw the video and fell in love with it. Really, I did. Im sick of the the slow moving, well dressed people pretending to look cool. Thanks Em for breaking the monotony. By the way, is it just me but does Ashton Roth sound like a young Em (not as good, but not bad)?