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-vs-

On April 7th Jadakiss dropped "The Last Kiss" which debuted at Number 3 on the Top 200 Billboard charts with 135,000 records sold.2 weeks later, on April 21 Rick Ross dropped "Deeper Than Rap," which debuted at Number 1 on the Top 200 Billboard charts with 158,000 records sold.

Rick Ross Video Budgets: $600,000- Mafia Music- Magnificent- All I Want

Jadakiss Video Budgets: $350,000- By My Side- Can't Stop Me- Who Run This

Rick Ross Promo Tour:$300,000-3 month run w/ 8-member entourage

Jadakiss Promo Tour: $50,000-2 week run w/ 1-member entourage

Rick Ross New Media: $100,000

Jadakiss New Media: $ 25,000

Rick Ross Single at Radio: Magnificent (peaked at #5 on Urban Charts)

Jadakiss Single at Radio: Can't Stop Me (didn't spin outside of NY)

Rick Ross Radio Promotions: $100,000

Jadakiss Radio Promotions: $25,000

Rick Ross Trade/Magazine Promotions: $50,000

Jadakiss Trade/Magazine Promotions: $50,000

Rick Ross Beefs: 5 (50 Cent, Trick Daddy, LLoyd Banks, Tony Yayo, Eminem)

Jadakiss Beefs: 0

Rick Ross Total Budget: $1,150,000

Jadakiss Total Budget: $500,000

Difference in Records Sold First Week:Rick Ross: 158,000 Jadakiss: 135,000

DIFFERENCE: 23,000 units

After reading the breakdown it's clear to see which artist is in the red with their company. The moral of the story is, in the climate that we're in with the music industry major record labels should not be spending so much marketing dollars based on hype, beef, bad energy, and bad decisions made by record executives. Let this be a lesson learned...